In Seomyeon, Daiso Busan Seomyeon (43 Jungang-daero 702beon-gil) and Seomyeon 2nd store (693 Jungang-daero) are open until 10 pm, a short walk from Seomyeon Station. The Hello Kitty face cushion is ₩5,000, 530+ reviews, rated 4.9; it's bulky, so save suitcase space. Seomyeon also has plenty of fashion shops.
